9 Trending Indian Celebrity Clothing Brands Dominating 2026

Introduction

Fashion trends in India are changing fast. Today, celebrities are not just wearing brands—they are building them. From streetwear to sustainable fashion, Indian celebrity clothing brands are shaping what millions of people wear every day.

If you want to stay ahead in fashion or learn how modern brands grow quickly, these trending labels are worth watching. In this post, you’ll discover the hottest Indian celebrity clothing brands in 2026 and what makes them stand out.

Why Celebrity Fashion Brands Are Booming Right Now

The rise of social media has completely changed how fashion works. Celebrities now have direct access to millions of fans. This makes launching a brand easier and faster than ever before.

But attention alone is not enough. The brands that are trending right now have something deeper. They focus on identity, community, and clear positioning.

In short, they don’t just sell clothes. They sell a lifestyle.

1. WROGN – by Virat Kohli

WROGN, founded by Virat Kohli, continues to dominate the Indian casualwear market. Its bold designs and youthful energy make it one of the most recognizable celebrity brands.

WROGN continues to dominate the Indian casualwear market. Its bold designs and youthful energy make it one of the most recognizable celebrity brands.

What makes it trending in 2026 is its ability to stay fresh. The brand constantly updates collections and collaborates with influencers, keeping it relevant for Gen Z audiences.

2. HRX – by Hrithik Roshan

HRX, launched by Hrithik Roshan, has evolved beyond gym wear. It is now a full lifestyle brand that blends performance with everyday fashion.

HRX has evolved beyond gym wear. It is now a full lifestyle brand that blends performance with everyday fashion.

With the rise of fitness culture in India, HRX is perfectly positioned. People want clothes that work both in the gym and outside it, and HRX delivers exactly that.

3. Ed-a-Mamma – by Alia Bhatt

Ed-a-Mamma, created by Alia Bhatt, is leading the shift toward sustainable fashion in India.

Sustainability is no longer optional. Ed-a-Mamma is leading this shift in India’s fashion industry.

The brand focuses on eco-friendly fabrics and ethical production. Parents are becoming more conscious about what their children wear, and this brand taps into that mindset.

This is why it’s one of the fastest-growing celebrity brands right now.

4. Nush – by Anushka Sharma

Nush, founded by Anushka Sharma, is trending because of its simplicity.

Nush is trending because of its simplicity. In a world full of loud designs, it offers clean and wearable styles.

This brand proves that you don’t need complicated fashion to succeed. Sometimes, simple and consistent wins.

5. House of Pataudi – by Saif Ali Khan

House of Pataudi, backed by Saif Ali Khan, blends traditional Indian styles with modern cuts.

Ethnic wear is making a strong comeback. House of Pataudi blends traditional Indian styles with modern cuts.

What makes it stand out is storytelling. The brand connects fashion with heritage, which creates a deeper emotional connection with customers.

6. Being Human – by Salman Khan

Being Human, founded by Salman Khan, remains relevant because it stands for something bigger than fashion.

Being Human remains relevant because it stands for something bigger than fashion.

Customers today care about impact. When they buy from this brand, they feel like they are contributing to a cause. This emotional connection keeps the brand trending year after year.

7. ALL ABOUT YOU – by Deepika Padukone

ALL ABOUT YOU, launched by Deepika Padukone, continues to grow because it understands its audience.

This brand continues to grow because it understands its audience. It focuses on daily wear that is stylish but practical.

In 2026, comfort is a major trend. People want clothes they can wear all day without sacrificing style. This is where the brand wins.

8. The Souled Store (Celebrity Collaborations)

While not owned by a single celebrity, this brand collaborates with many influencers and public figures.

It thrives on pop culture and fandom. Limited drops and exclusive designs create hype, making it one of the most talked-about brands online.

9. New-Age Influencer Brands

A new wave of micro-celebrity brands is emerging. Influencers on platforms like Instagram and YouTube are launching their own labels.

These brands grow fast because they are built on strong communities. Unlike traditional celebrities, influencers interact directly with their audience, which builds trust quickly.

Key Trends Driving These Brands

If you look closely, all these brands follow a few common trends.

First, they focus on a specific niche. Whether it’s fitness, sustainability, or ethnic wear, each brand has a clear identity.

Second, they use digital marketing heavily. Social media is their main growth engine.

Third, they build communities. Customers are not just buyers—they are part of a tribe.

What This Means for Businesses and Creators

If you are building a brand, there is a clear lesson here.

Start with identity. Know exactly who you are targeting and what you stand for.

Then build an audience before launching products. This reduces risk and increases demand from day one.

Finally, stay consistent. The most successful brands don’t try to appeal to everyone. They double down on their core audience.

Frequently Asked Questions About Indian Celebrity Brands

1. WROGN (Virat Kohli)

• Is Wrogn a brand of Virat Kohli? Yes, WROGN is a brand co-created and endorsed by Virat Kohli.
• Who is the CEO of Wrogn brand? The brand operates under Universal Sportsbiz Pvt Ltd, led by founder Anjana Reddy.
• Which brands are owned by Virat Kohli? Virat Kohli is associated with WROGN, One8 (in collaboration with Puma), and investments in other startups.

2. HRX (Hrithik Roshan)

• Is HRX owned by Hrithik? HRX is co-created by Hrithik Roshan in partnership with Myntra.
• Is HRX a profitable brand? Yes, HRX has grown into one of India’s leading fitness brands with strong sales on Myntra.
• Who is the CEO of HRX? HRX operates under Myntra’s leadership structure.
• Who created HRX? Hrithik Roshan co-created HRX.

3. Ed-a-Mamma (Alia Bhatt)

• Who is the owner of Ed-a-Mamma brand? Ed-a-Mamma was founded by Alia Bhatt.
• Is “Ed-A-Mamma” an Indian brand? Yes, it is an Indian sustainable kidswear brand.
• What brands does Alia Bhatt own? She owns Ed-a-Mamma and is involved in other ventures.
• Is Ed-a-Mamma owned by Alia Bhatt? Yes, she is the founder.

4. Nush (Anushka Sharma)

• What brand does Anushka Sharma own? She owns Nush.
• Is Nush brand successful or not? Nush has seen moderate success with a loyal audience.
• What is Nush brand? It is a women’s fashion brand focused on minimal everyday wear.
• Who is the owner of Nush? Anushka Sharma.
• Who is the brand ambassador of Nush? Anushka Sharma herself.
• Is Nush a healthy brand? It promotes comfort and practical fashion rather than health-focused products.

5. House of Pataudi (Saif Ali Khan)

• Who owns the House of Pataudi brand? It is backed by Saif Ali Khan in collaboration with Myntra.
• Is House of Pataudi a luxury brand? It is positioned as premium ethnic wear, not ultra-luxury.
• Who is the brand ambassador of House of Pataudi? Saif Ali Khan.

6. Being Human (Salman Khan)

• Is Being Human a brand of Salman Khan? Yes.
• Who owns the brand Being Human? Salman Khan’s Being Human Foundation.
• Who is the brand ambassador of Being Human? Salman Khan.
• Who is the CEO of Being Human? It is managed under a corporate team aligned with the foundation.

7. ALL ABOUT YOU (Deepika Padukone)

• Is All About You Deepika Padukone brand? Yes.
• Which brand is owned by Deepika Padukone? ALL ABOUT YOU.
• Who is the owner of brand all about you? It is associated with Deepika Padukone and sold via Myntra.
• What is the name of Deepika Padukone’s clothing brand? ALL ABOUT YOU.

8. The Souled Store

• Instagram: @thesouledstore
• Website: www.thesouledstore.com
• Model name: The brand features multiple models and creators rather than one face.

9. Best New Age Influencer Brands in India

Some Indian influencers are now building strong fashion and lifestyle brands:

• Masoom Minawala – Luxury fashion influencer collaborations
• Komal Pandey – Style-driven fashion influence
• Kusha Kapila – Collaborations and fashion drops

These new-age brands focus on community, content, and digital-first growth strategies.

Closing

Indian celebrity clothing brands are more than a trend. They are shaping the future of fashion and business.

The biggest takeaway is simple. Influence, when combined with clarity and strategy, can turn into a powerful brand.

If you understand these patterns, you can apply them to your own business and grow faster.